Anthony Nolan Trust launches UK’s first 3D website

Lifesaving leukaemia charity The Anthony Nolan Trust will next week unveil what it believes to be the UK’s first interactive 3D website.

3D technology has become increasingly popular and accessible over the last year, with films such as Avatar helping to ignite public imagination and generating massive revenues. Earlier in March, a newspaper in Belgium, La Derniere Heure, launched a 3D print edition in what it claimed was a European first.

The new Anthony Nolan site will deploy the latest computer technology for a vital cause - the charity finds matches for leukaemia patients who need a lifesaving transplant.

Chief executive Lila Froop said that the site would be break new ground in the battle for public awareness.

“We felt it was time to try something totally new to help us reach a younger and more technologically savvy audience,” she explained. “We hope that this new site will be really exciting and fun, and will ultimately help us raise awareness among a much wider audience.”

Full details, including how users will be able to see the site, will be revealed on launch day, this Thursday.

www.anthonynolanin3d.org.uk

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